From wool and canvas to Gore-Tex and ultralight synthetics, outdoor fabrics have transformed how we explore the wild. This is a look at the materials that shaped performance gear — and where innovation is heading next.

Discover the history of DWR, the risks of PFAS chemicals, and how fluorine-free water repellency is shaping the future of outdoor performance gear. 

Here’s what you need to know about PFAS, waterproof gear, and the future of breathable, sustainable apparel.

Timeless design begins with purpose. How mid-century thinking — from Rams to Fukasawa — shapes the way we build modern performance apparel.

The Influence of America’s First Outdoor Gear Makers on Modern Equipment. The Roots of Outdoor Innovation: How Early Gear Design Continues to Shape Modern Equipment

 

How a generation of veterans, builders, and mountain dreamers sparked an industry — and how small-shop innovation shaped its early years.

In the world of sustainable fashion, terms like “recycled” and “circular” get thrown around a lot. But what does it really mean for a fabric to be circular?

Not all recycled fabrics are created equal. Here’s how pre- and post-consumer synthetics stack up — and why it matters for sustainability.

When we think of sustainable synthetics, recycling often takes the spotlight. But there’s another powerful path forward: bio-based polymers — fibers made from renewable biological resources instead of fossil fuels.

Let’s take a deep dive into how our Merino wool is processed. Each stage plays a critical role in preserving the softness, strength, and performance characteristics. An engineered natural fiber, perfected by evolution and refined by human craftsmanship.

Logos aren’t just symbols. They carry stories, ideas, and histories—sometimes in ways that aren’t immediately obvious. If our logo feels familiar, that’s because it was inspired by one of the most recognizable marks in Canadian design.

From inventing synthetic fleece to challenging the way we see waterproof breathability, Polartec® has been at the forefront of outdoor gear ever since. Here’s why Polartec® matters—and why we’re proud...