Our stories

Journal

A narrative that unfolds with each adventure, each journey into the unknown. Just like the landscapes that inspire us, our stories are vast and capture the essence of moments spent outdoors. As you explore the world around you, let our stories intertwine with yours, creating a tapestry of experiences that inspire and captivate.

A Deep Dive Into Partner Polartec®

A Deep Dive Into Partner Polartec®

From inventing synthetic fleece to challenging the way we see waterproof breathability, Polartec® has been at the forefront of outdoor gear ever since. Here’s why Polartec® matters—and why we’re proud...
Journey To Bandera

Journey To Bandera

Follow Maïka Lamoureux as she takes on her first 100km ultra trail race. From training in Québec to traveling to Texas for race day, it’s a journey of perseverance, learning, and expanding horizons. Through challenging trails and tough moments, a real look at what it takes to step up to an ultra-distance race for the first time.

The Quest For Golden Gate

The Quest For Golden Gate

The Golden Gate Route on El Capitan is a 36-pitch test of technical skill, endurance, and patience. First freed in 2000, it follows a striking line up the southwest face, linking delicate face climbing with steep, exposed crack systems. 

Céüse - A photo essay

Céüse - A photo essay

Perched high above the French countryside. Céüse is a sport climbing paradise with perfect limestone, legendary routes, and breathtaking views. From technical crimp lines to powerful overhangs, it’s a place that pushes your limits—and rewards you with some of the best climbing on the planet.

The Baja Traverse

The Baja Traverse

A journey from sea to sea. Running across the Baja Peninsula, pushing through desert heat, rugged mountains, and endless open sky. From the Pacific to the Sea of Cortez, their journey was a test of endurance, resilience, and the wild beauty of Baja.

Moving Images From Farwell

Moving Images From Farwell

A brief glimpse into our trip the the high desert of British Columbia. Originally we were attracted by the dramatic landscape, but we returned home with times away from civilization, cell service or distraction.

Spring Dreams

Spring Dreams

Our journey to Farwell Canyon to bike, run and climb. Tucked deep in British Columbia’s Chilcotin region, it is a hidden gem for those who seek adventure. With rolling sand dunes, rugged trails, and endless open terrain, it’s a playground to explore beyond the beaten path.

Castles In The Sky

Castles In The Sky

High above the Alberta wilderness, Castles in the Sky is a striking alpine route that blends bold climbing with breathtaking exposure. With sweeping views and technical limestone, it’s a test of skill, endurance, and the draw of high, wild places.

Scrambled Tacos

Scrambled Tacos

A road trip through New Mexico is a journey through vast deserts, winding highways, and rugged mountain landscapes. Topping it off with a scramble to a remote peak brings the perfect mix of adventure, solitude, and stunning high-altitude views.

Life Of Di

Life Of Di

The authentic being of Diane. Thriving where the wild meets the unknown, whether she’s chasing waves, exploring remote landscapes, or pushing her limits outdoors, she embodies the spirit of adventure with grit, grace, and an endless curiosity for what’s next.

Elements Of Duality

Elements Of Duality

Modern yet technical and sustainable, category blurring and intangible. Explores the duality found in both nature and design. From the contrast of weathered rock and shifting sand to the interplay of technical fabrics and organic textures, it’s a balance of function and form shaped by the landscapes that inspire us.

First Glance

First Glance

We followed Astrid Lanceau to Southern France, to her family's chalet to discover her world—one shaped by winding mountain roads, sun-soaked limestone, and a deep connection to the landscapes that raised her.