Logos aren’t just symbols. They carry stories, ideas, and histories—sometimes in ways that aren’t immediately obvious. If our logo feels familiar, that’s because it was inspired by one of the most recognizable marks in Canadian design.

From inventing synthetic fleece to challenging the way we see waterproof breathability, Polartec® has been at the forefront of outdoor gear ever since. Here’s why Polartec® matters—and why we’re proud...

Follow Maïka Lamoureux as she takes on her first 100km ultra trail race. From training in Québec to traveling to Texas for race day, it’s a journey of perseverance, learning, and expanding horizons. Through challenging trails and tough moments, a real look at what it takes to step up to an ultra-distance race for the first time.

At Foehn, we believe that technical apparel should push boundaries—blending performance, innovation, and sustainability. That’s why we partner with the best. Schoeller® Textil AG, a Swiss textile pioneer with over 150 years of expertise, has been redefining what’s possible in fabric technology.

The Golden Gate Route on El Capitan is a 36-pitch test of technical skill, endurance, and patience. First freed in 2000, it follows a striking line up the southwest face, linking delicate face climbing with steep, exposed crack systems. 

Perched high above the French countryside. Céüse is a sport climbing paradise with perfect limestone, legendary routes, and breathtaking views. From technical crimp lines to powerful overhangs, it’s a place that pushes your limits—and rewards you with some of the best climbing on the planet.

A journey from sea to sea. Running across the Baja Peninsula, pushing through desert heat, rugged mountains, and endless open sky. From the Pacific to the Sea of Cortez, their journey was a test of endurance, resilience, and the wild beauty of Baja.

A brief glimpse into our trip the the high desert of British Columbia. Originally we were attracted by the dramatic landscape, but we returned home with times away from civilization, cell service or distraction.

Our journey to Farwell Canyon to bike, run and climb. Tucked deep in British Columbia’s Chilcotin region, it is a hidden gem for those who seek adventure. With rolling sand dunes, rugged trails, and endless open terrain, it’s a playground to explore beyond the beaten path.

High above the Alberta wilderness, Castles in the Sky is a striking alpine route that blends bold climbing with breathtaking exposure. With sweeping views and technical limestone, it’s a test of skill, endurance, and the draw of high, wild places.

A road trip through New Mexico is a journey through vast deserts, winding highways, and rugged mountain landscapes. Topping it off with a scramble to a remote peak brings the perfect mix of adventure, solitude, and stunning high-altitude views.

The authentic being of Diane. Thriving where the wild meets the unknown, whether she’s chasing waves, exploring remote landscapes, or pushing her limits outdoors, she embodies the spirit of adventure with grit, grace, and an endless curiosity for what’s next.